5G changing smartphone use in Oman
A new report by Ericsson ConsumerLab has highlighted the impact that 5G is already having on smartphone users worldwide including Oman and what they expect the technology to deliver in the future.
The report – Five Ways to a Better 5G – is the result of the largest global 5G consumer study to date. Covering consumer sentiment and perception in 26 markets - including Oman, the Ericsson ConsumerLab study methodology is representative of 1.3bn smartphone users globally, including 220mn 5G subscribers.
One of the key report finding highlighting the broader consumer readiness for 5G reveals that 20 per cent of respondents in Oman affirm having a 5G phone but are still on a 4G network. It further finds that 35 per cent of 5G potential users in the sultanate are expecting innovative data offerings from a 5G plan.
Indoor coverage is one of the focus areas to emerge from the consumer research, with one-in-five 5G users already reducing Wi-Fi use on their phones indoors because of the benefits of 5G mobile connectivity.
The report explores key trends behind the adoption, use and perception of consumers with and towards 5G. It also highlighted how 5G is already beginning to trigger new use behaviors. In addition to reducing Wi-Fi use, early adopter 5G users also spend an average of two hours more on cloud gaming and one hour more on augmented reality (AR) apps per week compared to 4G users.
As per the report, the COVID-19 lockdowns and movement restrictions mean that the vast majority of 5G early adopters’ regular experiences with the technology have been indoors. As a result, early adopters indicate that indoor coverage is two times more important than speed or battery life in delivering satisfactory 5G experiences.
The report also outlined five ways for communications service providers (CSPs) to meet consumer expectations both in the immediate and longer terms.
Jasmeet Singh Sethi, head of ConsumerLab at Ericsson Research, said, “So far, analyses of 5G network experiences have mostly focused on 5G speeds and availability based on independent network measurements. But it is equally important to understand how 5G early adopters perceive that experience. With Ericsson ConsumerLab’s recommendations and insights, CSPs can encourage 5G adoption and meet consumer expectations.”