VLCC, Muscat Pharmacy join to fight obesity

Muscat - 

VLCC, the Middle East's premier beauty, scientific slimming and preventive healthcare brand has joined hands with Muscat Pharmacy and Stores, Oman’s largest pharmacy group, by launching a 32-day anti-obesity drive entitled, ‘Fight Obesity and Make Lives Healthy.’ The month-long drive began on December 5 and will continue till January 5, 2012.

‘‘The drive, which began on December 5 is aimed at equipping people with unique techniques to fight obesity. More importantly, it is a joint attempt by VLCC and Muscat Pharmacy to spread awareness on the adverse effects of obesity,’’ said Prafull Dwivedi, business head, VLCC International.

Obesity is one of the biggest public health challenges of this century. Researches prove that overweight and obesity drastically increase a person’s risk of developing a number of non-communicable diseases, including cardiovascular disease, cancer and diabetes.

‘‘We are delighted to join hands with VLCC for a social cause, and we, at Muscat Pharmacy, firmly believe that the corporate sector has a crucial role to play in curbing this epidemic, and this venture is a unique and joint attempt,’’ said Dilip Mehta, deputy managing director, Muscat Pharmacy and Stores.

To further strengthen and increase public awareness on obesity, VLCC has come up with an information campaign, giving details about various serious diseases and their linkage with obesity. These leaflets will be distributed through all VLCC centres and Muscat Pharmacy and Stores outlets.

All Muscat Pharmacy customers will be provided with a free fitness check and a lifestyle counselling voucher by VLCC during the campaign. A jointly branded material for this social awareness campaign will be provided by VLCC. Muscat Pharmacy and Stores customers will get all information material completely free of cost.

To provide comprehensive information on the anti-obesity drive, VLCC has created a dedicated website that attempts to answer all possible queries on obesity and give advices on physical activities and beauty secrets.

Visitors to the site can also calculate their body mass index (BMI) instantly. A person with a BMI of 30 or more is generally considered obese. A person with a BMI equal to or more than 25 is considered overweight.

With the active involvement of the medical fraternity and health authorities in India, VLCC designated November 26 as the Anti Obesity Day, ten years ago. VLCC now observes Anti Obesity Day every year in Oman, UAE, Bahrain and India.

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