Ooredoo plans to expand services, says new CEO

Muscat - 

New Ooredoo Oman CEO Ian Dench said videos comprise 70 per cent of the demand for data, during a meet-and-greet with media on Sunday. He said the increasing demand for data was also being driven by connectivity between home appliances.

He said the company would work to meet that demand with a range of new packages this year. They include changes to data, minutes, SMS and add-ons. He said the company would also continue to offer promotions. Dench said products would be offered across market segments, from blue collar workers to frequently travelling professionals.

He pointed to the effect of the Shababiyah programme launched last year, which was aimed at high-end data users. “You can expect to see developments in our plans throughout the year,” he said, adding, “We are trying to [create] packages for the different segments...be it consumers or business.”

He said the company will be expanding its 4G and 4G+ data network with new towers and upgrading existing ones. Expansion will begin with urban areas and then move outward, Dench said. He said the company currently has 150 4G sites.

“We have quite an aggressive roll out plan to continue to expand our 4G coverage,” he said. Ooredoo currently covers 99 per cent of the population, according to officials. Dench joins Ooredoo Oman after ten years spent in the Ooredoo Group elsewhere in the Gulf, where he was group chief commercial officer.

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