“The decision to suspend circulation of Al Shifa Honey products in markets across Oman pertains to two specific batches and not all of our products,” the company stated.
The withdrawal decision issued by the Public Authority for Consumer Protection (PACP), is applicable for the batches that were produced on 2/1/2016, expiring on 2/1/2021; packaged on 1/9/2018, expiring on 31/8/2023 and weighing 3kg and those in non-compliance with the standard specifications.
In a statement released on Wednesday, the company indicated that it has contacted the Omani authorities to enquire as to the reasons for the withdrawal of these products. The company said that the preliminary analysis of the two batches under consideration prove that packaging was made in accordance with the requirements of the Saudi Standards Metrology and Quality Organization (SASO) and GCC Standardization Organization (GSO) No 147/2008 (honey), noting that it has been scientifically proven that honey may be exposed to some changes due to time or improper storage conditions.
The company reiterated its leading position in the food industry with its wide variety of brands and products, in particular the Al Shifa honey brand, which, like its other product lines, has managed to earn customers’ confidence as a high quality, 100 per cent pure natural honey and has received the Food Safety Management System certification 22000 and ISO22000.
The company said it will be providing its customers, consumers and interested customers with a detailed statement upon issuance of full results, in order to reassure its customers in Oman, Saudi Arabia and abroad.
The company says that Al Shifa honey is highly acclaimed by consumers in more than 40 countries and is regarded as one of the leading international brands. “All of the company's honey products, in particular the Al Shifa brand, are produced based on the highest quality standards and undergo a myriad tests during the different production stages to ensure their full compliance with the required standards,” the company stated.