Omran introduces hotel brand Atana

Muscat - 

Inspired by authentic Omani hospitality and heritage, Omran, the sultanate’s leading development, investment and hospitality asset management company, established a hospitality operator company (National Omani Hospitality Company LLC) which has introduced Atana, a first of its kind Omani hotel brand that blends age-old local tradition with contemporary culture.

Atana, a four star hotel and resort operator, aims to celebrate the diversity and integrity of the country and its people, enabling guests to explore a genuine Omani hospitality experience in today’s modern 21st century that has been designed and executed to extraordinary quality standards.

“Since Omran’s inception, we have been guided by ambition and always wanted to establish an autonomous hospitality operating brand that is distinctly Omani in style, spirit and character. A brand that contributes to domestic and foreign tourism, generates increased revenue for the country, plays a positive role in the government’s Omanisation objectives and most importantly, supports small and medium size enterprises (SMEs) and the local community,” said Eng Wael al Lawati, Omran CEO.

“Leveraging the company’s experience as hospitality asset owner, developer and operator, this ambition has now become a reality. We have successfully created Atana under the promise of ‘Shades of Oman’ to provide guests with an array of distinctive properties that are diverse and unique but deliver a compelling mid-tier hospitality experience that revolves around the Omani national character,culture, environment and people.”

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