The new store is aligned with Omantel’s transformative ‘3.0’ strategy that focuses on exceeding customer expectations and enriching lives by upholding retail best practices and streamlining processes through innovation.
The store exterior is vibrant and eye catching. The open portal is designed to encourage consumers to cross the threshold and explore the products and services that Omantel has to offer; the store interior provides a leading edge approach to in-store service and product experience centered on the customer and their shopping needs.
Abdul Jalil Darwish al Balushi, senior manager of sales planning and performance management , Omantel, said, “We have introduced digital interactive touchpoints where customers can seek and find information on our full range of telecom solutions. Customers can navigate through these screens alone or get assisted by one of our expert staff who no longer reside behind desks but peruse the shop floor with the help of tablet devices that enable transactions to be made from any location within the store. This feature is a first for customer service in Oman and helps to bridge the divide between Omantel and its customers.”
In addition to smart touchpoints and express terminals, the permanently accessible self-care points enable customers to undertake self-service transactions quickly and easily, even when the store is closed for trading.
Semi-private areas have been introduced to cater to those needing longer consultations. Further to this, the store encompasses a dedicated area for smart home products and services, reflecting Omantel’s focus on building a seamlessly integrated home and mobile lifestyle. Live devices are also on display to enable customers to touch, play and explore prior to purchase.
The architecture of the store incorporates the latest digital screen technologies that revolutionise the way Omantel communicates with customers in a shopping mall environment.
The store includes 21 digital interaction points including the 98-inch LG HD and 86-inch LG stretch screens, the first-of-its-kind technology seen in Oman. This technology enables Omantel to target its messaging and communications depending on the customer profile in different locations.
Today, Omantel boldly innovates to deliver the highest levels of customer satisfaction.