The programme is expected to strengthen Omantel’s relationship with its dealers through unique benefits and rebates. The objective of the programme is to classify top Omantel merchants through a tiering system that considers strategic alignment, size of activations, activation effectiveness levels and overall quality.
The Hayyakum programme is being carried out along with Sale International – the sole distributor partner for Omantel in the sultanate. The programme will also allow merchants an additional commission, contingent on meeting targets and loyalty levels.
Iyad al Lawati - senior manager, Indirect Channels, Omantel, said, “Our merchant is one of our most important stakeholders and we are very pleased to be able to launch the Hayyakum programme to encourage and reward our merchants across the sultanate based on the level and quality of overall performance. Omantel has played a tremendous role in positioning the sultanate among the top 20 countries with the fastest 4G networks in the world and our merchants have been a key part of this success story.”
Naser al Kharouf, country GM, Sale International, said, “We are pleased to partner with Omantel to introduce the Hayyakum programme to Omantel merchants in the sultanate. The programme will prove to be extremely beneficial to monitor performance across various categories. This will contribute to enhancing the telecommunications landscape in Oman.” The operational benefit of the Hayyakum programme is that it will provide eligible merchants with higher branding and ensure higher service levels and enable access to additional services, close to those offered at Omantel outlets.