The initiative included school lectures, beach clean-ups, and a series of presentations throughout the wilayats of Haima, Mahout and Duqm, stated a press release.
True to its ethos of reaching out to every corner of the sultanate, volunteers from the society in collaboration with multiple stakeholders, supported each leg of the campaign in addition to tagging expeditions to help researchers learn more about the Arabian Sea humpback whales.
The campaign highlighted the importance of preserving Oman’s biodiverse environment, offering attendees in schools and Omani Women’s Association branches general information on sustainability and its impact on marine wildlife.
Dr Hamed al Gheilani, community outreach manager at ESO, said, “Our annual series of awareness campaigns have helped provide thousands of local communities with information on the principles of environmental consciousness and how they can make a positive impact around them. For years, the whales and dolphins of the sultanate have called our shores and coasts home, but today they are threatened by a combination of factors. Thankfully, this can be changed if we prioritise the needs of the environment.”