Centrepoint acknowledges that all children have their own unique talents and interests and therefore wants to embrace and celebrate the differences, highlighting that every child deserves the best. The best part of the start of the near year is shopping for new school gear and this season’s new collection includes everything from water bottles and stylish backpacks to pencil pouches and stationery items in an array of attractive designs and affordable prices.
Babyshop’s selection of products features a range of items perfect for little girls and boys who want to embrace their adventurous spirit. Backpacks for the little fashionistas show all their favourite heroines with characters such as Elsa from Frozen or their all-time favourite Hello Kitty.
As for the boys’ collection, it is packed with adventure and will have your children diving into their own little superhero world. Featuring backpacks with characters such as Superman and Batman, boys can unleash their inner hero so they can head to school full of joy and energy.
For action fans, the collection this year features Transformers and Ferrari gear. The collection of backpacks are stylish and functional with a complete set of pencil pouches, tritan bottles and spacious lunch boxes for your child’s special meal.
For the trendy teens looking for an edgy style for their school year, Lifestyle has a range of printed backpacks with characters too. With Centrepoint’s Back-to-School collection, kids can find boho blitz patterns, flower power designs and pop expression prints for an eye-catching gear. The range sports popular products from brands such as Hershel, Sackroots, Jworld, Jansport, Minmei and Outsider in attractive prints and colours.
Simon Cooper, head of Centrepoint, said, “Centrepoint simply offers the most comprehensive collection for kids. With four proven brands under its roof offering an amazing range of the latest and trendiest school gear, this year we also have an attractive gift on purchase - Bluetooth headphones or speakers at a nominal cost.”
Shoe Mart’s collection for the back-to-school wardrobe will have children feeling their best when completing their uniform look. Boys and girls can put their best foot forward with a range of black uniform shoes, white canvas sneakers and sporty kicks for the active school days.
Children can head back to school the smart way with Velcro buckle shoes with soft insoles that prevent shoe bites and that are high on comfort for the school year. Shoe Mart’s back to school collection also offers a selection of brands like Puma, Skechers and Reebook that bring together a range of shoes with high durability.
This year’s collection also unfolds character stories for girls to go with formal school dressing such as Disney themed characters, Barbie, Cinderella and has also includes the first Hello Kitty shoes that will have each girl the envy of all her friends.
Splash’s back to school selection highlights trendy new backpack designs for popular superhero characters like Batman and Superman. Along with caps, sling backs, pouches and headphones, this year’s collection features Barbie, Smiley range and Hello Kitty that will have teens flaunting their new gear as they start the new year.
Centrepoint represents the Landmark Group’s strategy to synergise its core retail concepts, Babyshop, Splash, Shoe Mart and Lifestyle, under one identity, thereby projecting a single fashion destination for an aspiring generation of shoppers.
The most visible benefit of this convergence has been the enhanced design and stimulating shopping experience for consumers. Centrepoint offers the same great value for money in a visually exciting destination for the whole family.
It is shaping consumer perceptions, increasing brand worth and fueling future growth for the group in the mid-market retail section. Centrepoint has received numerous accolades for its marketing initiatives and was recently awarded Golds and 2 Silvers for both the Film and Film Craft categories at the Dubai Lynx Festival.
It also received nine awards, including three Golds, at the coveted Cristal Festival in France, one of the biggest advertising events in the world. The regional retailer won under the categories of Film and Film Craft for its superbly creative work on the 2016 sale campaign.
It has also won the Images RetailME Awards’ Golden Ribbon of Excellence for the Most Admired Marketing Campaign of The Year in 2015 and the Most Admired Social Media Campaign of The Year for the past two consecutive years: 2015 and 2016.
The retailer was also awarded Gold in the Social Media Marketing category at ICSC 2015 MENA Shopping Centre and Retailer Awards for its retail strategy and innovative marketing campaign, Brand Brilliance and Brilliance in Marketing awards at the BOC Brilliance awards.
Its successful Family Time campaign has won awards at the MENA Cristal Awards 2016 and at the MEPRA awards 2015, Retail Awards Middle East Most Admired Social Media Campaign of the year and MEPRA 2016 Awards Gold Winner.