Committed to raising awareness on child safety since 2005, Babyshop has been continually engaged in activities that support the cause. In 2012, the brand initiated a survey conducted by AC Nielsen that provided remarkable insights into parental concerns on child safety. Interestingly, it also revealed a conspicuous lack of awareness about the need or importance of child safety seats in cars for children below the age of 12.
The survey’s alarming findings prompted Babyshop to launch a region-wide awareness programme by hosting various community engagement initiatives in schools, clubs and hospitals that disseminated the message of child safety at home, in school and while traveling.
Vinod Talreja, CEO, Babyshop, said, “In today’s lifestyle, the parent, school and the community are equally responsible for inculcating safe and healthy habits in children. At Babyshop, we take our role in educating our stakeholders very seriously. Our ten year long ‘Child Safety First’ initiative articulates our sustained efforts to reach out to the maximum number of people possible.”
The brand’s comprehensive range of products for the home, car and outdoors is based on an in-depth understanding of childhood behavioural patterns, keeping in mind the precautions necessary to avert potential high-risk situations.
Established in 1973 in Bahrain, Babyshop is a concept store specializing in fashion clothing, baby basics, toys, nursery furniture and much more for newborn babies, toddlers and children up to 16 years of age.