The lecture was given by architect Dr Massimo Iosa Ghini on the theme The City of the Future.
The presentation by Dr Ghini, titled, ‘From Home to City, an Italian Proposal for the Future’, discussed both the role of design in shaping new urban spaces, transforming existing cities and creating new economic and professional opportunities, as well as the capacity of Italian design to improve the quality of life.
The lecture aimed to be a first step in a long-term partnership between Italy and Oman in the field of design, where Italy is ready to share its expertise, know-how and technology to support the sultanate in its strategy of economic diversification, as envisaged in Vision 2040.
Further activities, including higher education, capacity building, industrial cooperation and training, will follow to unleash the potential of the design sector in Oman. The Italian Design Day initiative is supported by Italy’s Ministry of Foreign Affairs and International Cooperation through its embassies worldwide to promote design as a key element of the Italian lifestyle.
Muscat is part of the project ‘100 Ambassadors of Italian design for 100 cities’, where 100 professionals including designers, architects, urban planners, entrepreneurs and teachers, present Italian design in 100 select cities with lectures and training activities.
This edition will highlight the quality of urban life, stirring an international debate on the cities of the future whose aim is to be the reference point for Expo 2020 in Dubai. Design represents a strategic sector of Italian industrial production and its aesthetic excellence makes it highly sought for worldwide.
It also plays an important role in Italian trade, with exports exceeding US$25bn annually. From April 9 to 14, Milan will also host the Salone del Mobile, the world’s largest furniture exhibition.
Dr Ghini, the 2019 Ambassador of Italian Design for Oman, has a long and outstanding international career in various sectors including product design, architectural and museum planning, public transport, the design of retail chains all over the world, project development for major international groups such as Ferrari, Capital Group, IBM Italia, CMC Group Miami, Seat Yellow Pages, Alitalia and many others.