The Middle East market holds immense potential and has received an overwhelming response for the brand. Geely Automobile Corporation China chalked out two excellent routes to test drive the all-new Emgrand X7 in both Oman and the UAE.
Oman Test drive
Unlike other test drives, the Emgrand X7 Sports Test Drive Trip, which was conducted recently, had the journalists explore the relentless performance and uncompromised comfort of the vehicle while they drove down a scenic road from Muscat to the highest mountain point in Jebel Akhdar and back. The route in itself provides an excellent path to test a vehicle’s claims and the Emgrand X7 Sports proved its worth.
The team of highly influential auto journalists from the region were hosted in Muscat. In addition to the test drive experience, Geely also added a component of thrill to the experience; the journalists were blindfolded and led to three cars to figure out which amongst them was the Geely Emgrand X7 Sport by only touching and feeling specific parts of the car.
UAE Test drive
The Emgrand X7 Sports Test Drive Trip, which was conducted recently, had the journalists explore the relentless performance and uncompromised comfort of the vehicle while they drove down an exciting road from the shorelines of Ajman through the desserts of Muharhab to the mountains of Fujairah. The route in itself provides an exciting road to test a vehicle’s claims and the Emgrand X7 Sports proved its worth.
In addition to the test drive experience, the team of highly influential auto journalists from the region were hosted in a five-star hotel to explore the hospitality the UAE is known for.
All-New Emgrand X7
Fern Yu, head of Marketing and Sales-Middle East, said, “The positive exclamations were priceless. This was exactly what we were looking for. The Emgrand X7 Sport has features that are at par with high-end luxury cars. The only difference is that it is more economical in a variety of spheres such as cost, fuel efficiency and even maintenance. It was no surprise when we had each and every one stepping out from the drive and giving us a thumbs up.”
The Emgrand X7 Sport embodies a design language inspired by Peter Horbury and his team in Gothenburg, Sweden. Living up to its ‘Sport’ tag, the vehicle has the perfect silhouette to compliment it. The X7 Sport also has one of the finest interiors and possibly ranks among the best in the segment. Very rare for an SUV, the X7 also has a flat-bottom steering. The back seats are spacious and comfortable, letting passengers enjoy a good view through a large panoramic sunroof.
The X7 is equipped with a 2.4l inline four-cylinder, making it rate higher on the torque. On the inside, cabin comfort is of a high degree, thanks to the smooth-shifting transmission and the soft sprung suspension that help the X7 Sport glide over bumps and road irregularities with a fair amount of composure. Also, extensive work by MIRA - the vehicle engineering solutions expert - has helped keep noise, vibration and harshness (NVH) levels at a very acceptable range.
The MacPherson suspension upfront and the multi-link independent setup at the rear maintain traction on the tarmac. With a little help from the all-wheel drive system, the X7 swings around corners quickly while maintaining composure around high-speed sweepers.