“We aim to create awareness from an early age. We're targeting preparatory to secondary school students, rather than adults. We hope that in the next few years, our message will reach more than 100,000 students in the sultanate.”
Mohamad Malek, chief operating officer, Accident Care said that in its capacity as a company specialised in road safety, it is partnering with companies with true values and passion when it comes to corporate social responsibilities. “IGW has demonstrated its sincere interest in road safety in Oman. We look forward to engaging with them in upcoming projects to achieve our common goal in promoting health and safety across the country.
“Both parties will actively work towards building a long-term partnership.” Eleni Oikono, public relations manager, IGW, said, “After setting up in Oman, our goal was to do something for the country. We quickly realised that Accident Care was doing great work and we wanted to support them in their quest to make the country's roads safer. We will be featuring the Accident Care logo on each of our water bottles, and placing a Drive Safe ticket inside each carton of water, outlining tips on safe driving, road safety rules as well as the benefits of drinking glacier water.”