A’Saffa Foods’ other high quality range of beef products under the Khayrat range include Beef Seekh Kebabs, Beef Chapli Kebabs, Beef Meat Balls, Beef Franks, Tender Beef Cubes, Beef Burgers, to name a few. Superior in taste, purity and freshness, Khayrat range of products are a tasty, convenient and time-efficient food option.
Sidhartha Lenka, head of Marketing and Sales, A’Saffa Foods, said, “The name Khayrat means ‘the finest of crops’ or the ‘best quality ingredients’ and this is what the company strives to provide for customers in everything they produce. There is a growing demand for quick and easy-to-cook meal solutions and convenience seems to be the biggest driver of the growth, along with the price and quality proposition that it offers. Whether it’s a large gathering, a simple get-together or the urge for a delicious indulgent meal, we are able to fulfil all this at a fraction of the cost that one would normally pay eating out. That’s not all - our unique flavours, spices and recipes cater to the taste buds of the Omani as well as expatriate community.”
He added, “Oman, like the rest of the GCC is a great place to connoisseur our products such as the Khayrat Burgers, because of the diversity it promises to families looking for ready-to-cook and eat options. Not just this, we also feel that consumers are becoming more quality and taste conscious, and our fresh, pure and tasty Khayrat Burgers and allied products have hence become immensely popular.”
A’Saffa Foods’ products are not just delicious, but just as nutritious and hygienic. All the brand’s products are halal and maintain the highest quality standards. With utmost commitment to brand values of quality, the company has championed customer satisfaction and quality assurance emerging as one of the market leaders in Oman.
A’Saffa Foods’ Board of Directors have approved an expansion plan to raise chicken meat production capacity by 100 per cent and continue in their endeavour to foster and support food security, self-sufficiency and increased employment opportunities in the sultanate. The total capital expenditure outlay of the expansion is RO45mn.