The launch of the new partnership sees DDB EMEA, part of DDB Worldwide, one of the world’s largest and most influential advertising and marketing networks, appoint Jabreen Advertising as their unique partner in the sultanate.
Named Jabreen DDB, the Muscat-based agency brings a forward-thinking outlook to the advertising sector with a wealth of local and international experience, according to a press release.
Jabreen DDB is led by the visionary chairman and owner, Hatim al Taie who is an active member of Oman’s media industry for over three decades as the chairman of the Al Roya Group of Publications and a member of the Majlis A’Shura.
The managing partners are Radha Mukherji, who as managing director brings with her over 20 years of experience as head of former DDB operations in Oman. Francois Bourgoin who is a DDB veteran, is executive director-creative of Jabreen DDB. Bourgoin is the managing director of DDB Bahrain. Anshul Singhal has been appointed as chief digital officer.
Speaking at the partnership announcement, Taie said, “We are proud to announce the partnership between DDB Worldwide and Jabreen Advertising here in Oman. Our commitment to provide clients with highly skilled senior partners from a roving worldwide team means that we can offer rich local and international experience in an instant.
Teams are no longer required to be located under one roof, but can be handpicked from the best talent in the region or beyond, and be able to deliver exactly what clients require. Our dynamic approach is a valuable asset in a competitive market “.
Affirming the new partnership between DDB EMEA and Jabreen, Glen Lomas, London-based DDB Worldwide global business director and executive officer EMEA said, “It’s been a busy start for our new Jabreen DDB office, with a big client win already in the first few weeks. We see this success as recognition of the approach of the agency, which brings with it long-term DDB team experience from senior team members who have a proven commitment to creative and strategic excellence.
Together with skilled partners in digital, PR and other services, Jabreen DDB is all set to offer clients seamless communication services and will have all the support of the DDB network”.